Usually we’re all about fast forwarding the commercials after we’ve DVR’d the Housewives, but someone was slow on the draw (ahem, Aaron) and I wound up hearing something very interesting on the old telly yesterday. Have you seen this commercial?
Ummmm . . . .What the holy fuck?
So there’s this thing called Wellence™ (ohmygod,ohmygod,ohmygod) that Dow has invented to help bring the sexy back to gluten-free bread. Let’s take a look at Dow’s description:
Bringing back shape, structure and moistness with Wellence™ Gluten Free:
- Ensures cakes and breads achieve desired shape and volume and retain it in the oven and then when cooled
- Enables consistent dough handling
- Controls crumb structure and volume imparting an airy feeling
- Ensures enduring moistness by binding moisture into the food product
Okay, and there is this: “Wellence 47129 is manufactured from highly purified cellulose which is further modified to obtain the desired properties. The wood pulp used by the manufacturing plants for these products is a high purity, specialty cellulose designed for the conversion processes.”
Additionally, there is a discussion on the site about pesticides used around that wood pulp, and the consensus is, “Ehh, not too much.” Not too much pesticides soaked into that wood pulp you’re about to eat.
That bread does look good though, doesn’t it? Like I’m-gonna’-chase-that-guy-down-and-have-my-way-with-his-bread, good. But yeah, since I’m more of the organic, less is more type of eater I would be totally afraid this chemical compound might have me growing another eye in the middle of my forehead. I can’t begin to tell you how much I don’t need that.
But let’s look on the bright side here, a huge corporation is concerned with our gluten-free bread quality. Progress?
Would you chow down on Wellence™?